As with most new events the growth process has been steady, but if phone calls are any indication, Sell It Again On Highway 10 is ready to blossom, at least in South Logan County.

"Last year we got some phone calls, but this year the phone has rang off the hook for a month," Booneville Development Corporation/South Logan County Chamber of Commerce executive director Stacey McCollough said last week.

The BDC/Chamber was one of several organizations along a 75-mile stretch of Highway 10 between Hackett and Ola that came up with the idea for the event, which is similar to the "Big To Do on 22" and "Bargains Galore on 64" in which yard sales are the featured attractions.

The event is held each year on the final weekend of October, or Oct. 24-26 this year.

Other than that formal rules are few. The main limitation to participate in the selling is the merchandise must be legal, of course, and one must own or at least have permission to set up in a given area.

What one might find, or where one might find it, is anyone’s guess. Where becomes an issue because it is not uncommon for sellers to become buyers the next day or stands to be open on only one or two of the three days.

"It’s an activity that gives people an excuse to travel in and out of the area. It’s starting to get more attention," said McCollough. "It’s slowly becoming what we hoped it would be."

McCollough has launched a website for the event — — that lists places where one can rent space on Highway 10 to set up a stand.

The first three years of Sell It Again have produced a little bit of everything, both in terms of merchandise available as well as weather.

For the latter there have been rainy days that limited stands to those of the indoor variety to cloudy and cool to above average temperatures for late October, and temperatures that required sufficient bundling by shoppers.

The merchandise has ranged from medical equipment to knick knacks, from artwork to boats and other vehicles, from collectibles to, well, the kitchen sink.

In the past shoppers could even avoid stopping for lunch and or refreshments because some sellers added sandwich lines and drinks to their stands.

Previously some stands have included items from multiple sellers within a neighborhood while others have been held as fundraisers for churches or other organizations.