Three times an alternate referee for the Super Bowl, including Sunday’s Super Bowl LI between Atlanta and New England, NFL referee Walt Coleman was announced last week as the speaker for the annual Booneville Development Corporation/South Logan County Chamber of Commerce banquet.

BDC Chamber Executive Director Susan Featherson made the announcement last week.

The March 4 trip to Booneville will be Coleman’s third on the banquet circuit. He addressed a Chamber banquet crowd in 2006 and 8th annual Boys & Girls Club of South Logan County banquet three years later.

The later came on the heels of a controversial call in a game between Baltimore and Pittsburgh that went in favor of the Steelers, who went on to win the Super Bowl.

Coleman was also involved in the infamous “Tuck Rule” game in 2002 that preceded New England’s first Super Bowl. The rule was later abolished in a 29-1 vote.

In addition to working as an NFL referee, Coleman also oversaw the Coleman Dairy in Little Rock, which launched in 1864 but has has since become Hiland Dairy. He is a sixth generation operator of the company and is a former president of the Arkansas Dairy Products Association and Major Sports Association of the Little Rock Regional Chamber of Commerce.

Coleman, who spent 14 years as an Arkansas Activities Association official before moving on to the Southland Conference and the Southwest Conference before being hired by the NFL was inducted into the Arkansas Sports Hall of Fame in 2009.

For ticket information about the banquet, contact the Booneville Development Corporation/South Logan County Chamber of Commerce at 675-2666.