LITTLE ROCK — Attorney General Leslie Rutledge said Thursday she has filed a lawsuit alleging that an alarm company has deceived consumers in violation of Arkansas law.
The suit, filed in Pulaski County Circuit Court, alleges that sales representatives of Utah-based NorthStar Alarm Services repeatedly went to consumers’ homes, falsely claimed that the consumers’ existing alarm service had gone out of business, and induced them to enter into five-year contracts with NorthStar.
Rutledge alleges that sales representatives often misrepresented the company’s affiliations with other alarm companies, failed to disclose the length and full cost of proposed contracts, falsely stated they were “upgrading” consumers’ existing alarm systems, failed to service or repair malfunctioning equipment, made it difficult for consumers to cancel contracts and automatically renewed expired five-year contracts.
The suit seeks civil penalties, restitution for the affected consumers and attorneys’ fees and costs.
The attorney general said her office has received 45 complaints about the company.
NorthStar did not immediately respond to an email Thursday seeking comment.