Arkansas Community Foundation today announced a $400,000 bonus pool to help Arkansas nonprofits statewide raise $5 million through the third and final ArkansasGives online giving event April 6.

“In 2016, 600 nonprofits received more than $4.2 million dollars through ArkansasGives. In two years, more than $6 million has been raised,” said Heather Larkin, President and CEO of the Community Foundation. “On April 6 only, the bonus pool from the Foundation will provide matching funds as a percentage of the money raised online by each nonprofit.”

Dozens of nonprofits attended a rally at the Hilary Rodham Clinton Children’s Library. Already more than 350 nonprofits have been confirmed as participants for 2017. Larkin reminded nonprofits statewide to sign up as participants by Valentine’s Day, Feb. 14. Eligibility information and directions for nonprofit participation are available at www.arkansasgives.org.

In addition to matching bonus pool funds, nonprofits will compete for $60,000 in prizes from First Security Bank for nonprofits in small, medium and large categories earning the most dollars and having the highest number of individual donors. Jane Hunt Meade will provide $10,000 in prizes for most dollars in 10 service categories.

ArkansasGives Media partners the Arkansas Press Association, THV 11 in Little Rock, KAIT 8 in Jonesboro, KFSM TV 5 in Fort-Smith-Fayetteville, iHeart Media and Soiree magazine were recognized at the rally. Tom Wood of iHeart Media spoke about the importance of recognizing the work of nonprofits in Arkansas and helping their efforts on April 6.

Online gifts made through arkansasgives.org will help nonprofit participants earn both bonus dollars and prizes. The more money supporters donate through arkansasgives.org, the more bonus dollars the nonprofits receive. For example, if a nonprofit receives two percent of the total amount given online April 6, it will receive two percent of the $400,000 bonus pool or $8,000 extra, with a chance for one of the additional prizes linked to most dollars and most donors by size and category.

“The Foundation’s non-monetary aims for ArkansasGives are to get people excited about giving to nonprofits at a time other than the traditional year-end and reach out to new givers; to expand marketing and fundraising capabilities for Arkansas nonprofits so that they can take advantage of social media and online giving to achieve their missions; and to increase awareness of the impact of nonprofits statewide,” Larkin said. “We believe ArkansasGives is achieving these aims.”

Arkansas Community Foundation offers tools to help Arkansans protect, grow and direct their knowledge, the Community Foundation supports charitable programs that work for Arkansas and partners to create new initiatives that address the gaps. Since 1976, the Community Foundation has provided more than $156 million in grants and partnered with thousands of Arkansans to help them improve our neighborhoods, our towns and our entire state. Contributions to the Community Foundation, its funds and any of its 27 affiliates are fully tax deductible.